NFL Hall of Famer Terry Bradshaw at SAHARA Las Vegas
LAS VEGAS – Sept. 29, 2026 – NFL legend and Pro Football Hall of Famer Terry Bradshaw will bring his Bradshaw Kentucky Straight Bourbon Whiskey to Chickie’s & Pete’s Crabhouse + Sports Bar at SAHARA Las Vegas on Friday, Oct. 23. The 4x Super Bowl Champion will step behind the bar and pour samples for fans, who will be able to purchase a signed bottle of the bourbon during the event, which will be held from 5 to 7 p.m.
During the event, Bradshaw will pour glasses of the bourbon and tell stories from behind the bar. Signed bottles of Bradshaw Bourbon will be sold on-site for $100, and guests may also purchase a package of one signed and one unsigned bottle for $150. Reservations require the purchase of a bottle and can be made through OpenTable. Inventory is limited, and outside memorabilia will not be permitted for signing. Guests must be 21 or older to attend.
Bradshaw Kentucky Straight Bourbon Whiskey’s three expressions have been recognized at major competitions this year. TB12, the 12-year single barrel, earned two Double Gold Medals at the PR%F Awards’ summer 2026 tasting and design competitions. The six-year cask strength single barrel took “Best in Show” and a Double Gold Medal at the 2026 Wine & Spirits Wholesalers of America Tasting Competition, along with a Gold Medal at the 2026 SIP Awards. The six-year-aged flagship bourbon earned a Double Gold Medal at the 2026 SIP Awards and a Gold Medal at the 2026 San Francisco World Spirits Competition.
For more information, visit BradshawBourbon.com and follow @TheBradshawBourbon on Instagram and @BradshawBourbon on Facebook.
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About Bradshaw Kentucky Straight Bourbon Whiskey
Founded in 2020 by NFL legend and longtime bourbon aficionado Terry Bradshaw, the Bradshaw Kentucky Straight Bourbon Whiskey collection includes the six-year-aged flagship bourbon, along with new six-year and 12-year-aged single-barrel expressions, each showcasing notes of vanilla, toffee, spice and oak. Blended from the finest grains and carefully aged bourbons matured in hand-selected barrels to deliver depth, balance and character, Bradshaw Kentucky Straight Bourbon Whiskey has earned multiple gold, double gold and platinum medals at leading international spirits competitions and a 91-point rating from Wine Enthusiast. Bradshaw Kentucky Straight Bourbon is part of the TAG Reserve Spirits portfolio. More information is available at BradshawBourbon.com.
About Terry Bradshaw
The first NFL player with a star on the Hollywood Walk of Fame, Terry Bradshaw is a four-time Super Bowl champion, two-time Super Bowl MVP and an inductee in the Pro Football Hall of Fame. A multi-Emmy Award-winning broadcaster and Sports Broadcasting Hall of Fame inductee, the former quarterback of the Pittsburgh Steelers joined “FOX NFL Sunday” as co-host and analyst with the show’s inception in 1994. Bradshaw is also a popular actor who has starred in the box office hits “Failure to Launch,” “Father Figures,” and “Robots,” television appearances including “The Masked Singer,” “Better Late Than Never,” and two seasons starring alongside his family in E! Entertainment’s hit reality show, “The Bradshaw Bunch.” The multi-faceted entertainer is also a New York Times best-selling author, a gospel and country singer, the star of his own stage production, “The Terry Bradshaw Show,” a motivational speaker, and a successful entrepreneur whose brand portfolio includes Bradshaw Kentucky Straight Bourbon Whiskey.
About TAG Reserve Spirits
TAG Reserve Spirits is a premium spirits portfolio company representing a curated collection of distinctive, founder-led and culturally relevant brands across whiskey, rum and ready-to-drink cocktails. Its portfolio includes Terry Bradshaw’s Bradshaw Kentucky Straight Bourbon Whiskey, which includes three expressions: the six-year-aged flagship bourbon and single-barrel six and 12-year aged bourbons; Campesino Rum, an additive-free Panamanian rum founded by Hatton Smith and rooted in sustainability, conservation and traditional distillation, with Silver and 8-Year expressions; Saint Cloud Bourbon, a luxury Kentucky straight bourbon with expressions ranging from small batch, full proof, eight-year and highly allocated Abstract; GameDay All American Spirits, the first premium spirits brand built specifically for U.S. sports fans; and Tribini Espresso Martini, a fast-growing ready-to-drink (RTD) line made with real espresso, six-times distilled vodka and all-natural ingredients. Together, TAG Reserve Spirits’ brands are unified by a commitment to quality, authenticity and storytelling designed to resonate with modern, discerning consumers across lifestyle, sports and luxury spirits culture.
About Sahara Las Vegas
SAHARA Las Vegas is an all-encompassing resort and casino with 1,613 guest rooms and suites in three distinctive towers, more than 80,000 square feet of flexible meeting space, The Pool and a collection of acclaimed restaurants, bars and entertainment venues. The 60,000-square-foot casino features elegant designs and a newly expanded slot floor with approximately 30 of the latest slot machines from the world’s top gaming content creators, bringing the total to more than 650 machines. The casino features more than 30 classic table games, the Infinity High Limit Lounge and a sports book operated by global gaming leader William Hill. An impressive selection of culinary and cocktail offerings includes Maroon, a Caribbean Steakhouse by James Beard Award-winning chef Kwame Onwuachi (arriving spring 2026); Balla Italian Soul by James Beard Award-winning chef Shawn McClain; famed Philadelphia sports bar Chickie’s & Pete’s; The Noodle Den; CASBAR Lounge; Uno Más; Prendi; The Tangier; and Zeffer’s Café. SAHARA Las Vegas is also proud to serve as home to MAGIC MIKE LIVE Las Vegas presented by Channing Tatum. SAHARA Las Vegas players can also enjoy the perks of an Infinity Rewards membership, a joint loyalty program between SAHARA and its sister property Grand Sierra Resort and Casino Reno, which gives players the opportunity to earn and redeem rewards across both destinations. SAHARA Las Vegas is a minority-owned business certified by the Western Regional Minority Supplier Development Council. For more information, please visit saharalasvegas.com stay connected on Instagram, Facebook and X.
Media Contacts: Stephanie Wilson | Bridget Calcagno
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