LAS VEGAS (October 2022) – The all-new SAHARA Las Vegas, the most iconic casino-resort on the Las Vegas Strip, announces a robust lineup of celebrations as well as hotel, dining, entertainment and casino promotions happening in October to commemorate its milestone 70th anniversary, which takes place on Friday, Oct. 7.
Over its 70-year history, the world-renowned resort and casino has hosted some of Las Vegas’s most prominent entertainers and global superstars, including Marilyn Monroe, Grace Kelly, Elizabeth Taylor, Eleanor Roosevelt, Elvis Presley, The Beatles, Johnny Carson, Judy Garland, Liberace, Clint Eastwood, Cher, Nancy Wilson, Bon Jovi and more. The property’s interior and exterior were also featured in 1960’s “Ocean’s Eleven,” starring Dean Martin, Sammy Davis Jr. and Frank Sinatra.
Since developer Milton Prell opened the property on Oct. 7, 1952, SAHARA has undergone several expansions and transformations. The property’s first expansion to add additional hotel rooms took place in 1954 and, in the years following, SAHARA has continued to add new facets to the hotel. Two new hotel towers were built in 1960 and 1963, and a third tower was added in 1988.
In 2011, the property underwent a redevelopment as SLS Las Vegas before reopening in 2014. In 2017, Alex Meruelo and his company, Meruelo Gaming, announced the purchase of the SLS Las Vegas and its rebranding to SAHARA Las Vegas.
Since its grand reopening in 2019, SAHARA Las Vegas has been completely reimagined thanks to a $150 million renovation which incorporates extraordinarily elegant design elements conceived by Nancy Paolino of Las Vegas-based Innovativo Design. The all-new SAHARA includes several eateries, including Noodle Den, Chickie’s & Pete’s and the soon-to-open Balla Italian Soul by Chef Shawn McClain, as well as the AZILO Ultra Pool and Ultra Lounge, a purpose-built theater for the popular MAGIC MIKE LIVE production and a spectacular porte-cochere fronting the Las Vegas Strip. The all-new SAHARA Las Vegas offers style, sophistication and a playful sense of possibility embodying the spirit of Las Vegas — all while bringing the iconic Las Vegas experience to a new generation.
October events and promotions to commemorate SAHARA Las Vegas’ momentous anniversary follow:
70th Anniversary Hotel Promotions
Guests can enjoy up to 70 percent off their hotel stay when they book rooms during SAHARA’s limited-time 70-hour flash sale from Tuesday, Oct. 4 at 12 a.m. to Thursday, Oct. 6 at 10 p.m.
SAHARA invites guests to enjoy a complimentary $70 resort credit when they book rooms during a limited-time 70-hour flash sale from Tuesday, Oct. 18 at 12 a.m. to Thursday, Oct. 20 at 10 p.m. A minimum three-night stay is required.
70th Anniversary Dining and Beverage Promotions
CASBAR Lounge will offer three anniversary cocktails available for $13 each this October.
Stemming from the “founding father” of tiki culture Donn Beach and his original tiki bar Don the Beachcomber, which later opened inside the original SAHARA in 1963, is the Ode to the Beachcomber cocktail. This libation is made with Captain Morgan Spiced Rum, Crown Royal Regal Apple, Orgeat syrup, pineapple purée, lime juice and Angostura bitters garnished with an edible orchid and pineapple wheel.
Speed – The Ride was the former NASCAR-themed roller coaster located at the original SAHARA as part of the NASCAR Café addition. The energy drink-infused Speed – The Ride cocktail aims to give guests that same energetic feeling the roller coaster once provided. This cocktail features Tito’s Handmade Vodka, peach purée, lime juice and Red Bull Tropical.
The Sinfinity cocktail is a stunning modern classic perfectly balanced and inspired by the all new SAHARA Las Vegas. Just like the resort and casino, this cocktail offers modern elegance while also alluding to the past and its retro flair. The libation is made with Milagro Silver Tequila, Yellow Chartreuse Liqueur, Aperol, lime juice and Ms. Better’s Bitters topped with foam and the SAHARA Infinity logo emblazoned on top.
Bazaar Meat by José Andrés™ Indulge a Little More Special Tasting Menu
Throughout the month of October, guests are invited to savor an exclusive tasting menu at Bazaar Meat by José Andrés™ available for $70 per person. The menu includes:
– Cotton Candy Foie Gras – crispy amaranth
– Croquetas de Pollo – chicken Bechamel fritters
– Jerky – wagyu beef, green goddess dressing
– Neptune’s Pillow – wasabi, tuna, soy
– Bagels and Lox Cone – dill cream cheese, salmon roe
– Pulled Pork Sandwich – Iberico pork, dijon aioli
– Lucia’s Salad – endive Caesar salad, parmesan, air croutons
– Patatas Bravas – fried potatoes, spicy tomato sauce, aioli
– Grilled Asparagus – romesco sauce
– Tres Leches Cake – sponge cake, seasonal fruit
Zeffer’s Café
Zeffer’s Café will offer special dishes and pricing throughout October to commemorate the 70-year anniversary. Highlighted offerings include the Strawberries and Cream French Toast made with brioche bread, whipped cream, strawberries and powdered sugar for $7.70 as well as the Salisbury Steak and Eggs made with mushroom gravy and ground beef for $10.52.
SAHARA Rare Character Whiskey
SAHARA Las Vegas announces a special 70th anniversary edition of its exclusive whiskey label partnership series with Rare Character Whiskey Co. In recognition of the original SAHARA’s opening year in 1952, this limited-time batch is 52 percent alcohol by volume. Made with high-rye bourbon, the whiskey is aged for five years and five months in American oak barrels. Then, the whiskey is rested for an additional six months in special barrels utilized to create fortified wine on Madeira Island just off the coast of Africa’s northern shore adjacent to the Sahara Desert. Guests can enjoy this limited-edition whiskey at Chickie’s & Pete’s Crabhouse and Sports Bar, CASBAR Lounge and The Tangier while supplies last. Guests who wish to purchase a bottle as a collector’s item can do so at Chickie’s & Pete’s Crabhouse and Sports Bar for $140.
70th Anniversary Entertainment Promotion
Magic Mike Live
Next month, Magic Mike Live will offer special $70 tickets (plus additional fees and taxes) for valid performances from Saturday, October 1 to Sunday, October 23. This exclusive ticket special will be available for purchase from Friday, September 30 to Sunday, October 23.
70th Anniversary Casino Promotions
$70 On Us
Upon signing up for an Infinity Rewards account, new members that lose $70 in a day on slots or video poker will receive $70 in free slot play. New Infinity Rewards members may choose to participate in either this promotion or SAHARA’s New Member Kicker.
Play to Earn SAHARA 70-Year Anniversary T-Shirt
From Saturday, Oct. 1 to Monday, Oct. 31, all Infinity Rewards members may earn one 70-year anniversary t-shirt by earning either 750 base slot points or 750 tier credits during the promotion while supplies last. Infinity Rewards members may earn a second t-shirt after earning either 1,500 base slot points or 1,500 tier credits during the promotion. Participants may earn a maximum of two redemptions per Infinity Rewards account during the promotional period.
Play to Earn SAHARA 70-Year Anniversary Coin
Every Monday through Thursday from Monday, Oct. 3 through Monday, Oct. 31, Infinity Rewards members may earn one 70-year anniversary coin by earning either 500 base slot points or 500 tier credits on table games during the promotion. A maximum of one 70-year anniversary coin may be earned per Infinity Rewards account during the promotional period while supplies last. Once qualified play has been earned, Infinity Rewards members must swipe at the Infinity Rewards kiosk for a voucher. Vouchers can be redeemed at the Infinity Rewards desk during regular business hours.
$70,000 $cratch & Win
In October, all Infinity Rewards members will receive one free $cratch & Win scratch card. In order to qualify, guests must scratch in the presence of an Infinity Rewards representative to win. Prizes include free slot play up to $7,000, dining credits and match play.
Epicurean Charitable Foundation M.E.N.U.S. 2022
Attendees are invited to step back into the 1940s for a Casablanca-themed evening benefitting Epicurean Charitable Foundation on Friday, October 7 at 6:30 p.m. Guests will discover a one-of-a-kind experience in a hidden speakeasy while dining alfresco from 30 local restaurants. The evening will also feature a premier silent auction as well as live entertainment by Big Bad Voodoo Daddy. The evening will conclude with an after-party at CASBAR Lounge starting at 10 p.m. For more information or to purchase tickets, click here.
“70 Years of Extraordinary Images: SAHARA’s History in Photographs”
Spotlighting SAHARA’s 70 extraordinary years, the resort has curated a collection of historic photographs taken on property from 1952 to the present, courtesy of the Las Vegas Convention and Visitors Authority (LVCVA) Archive. Prominently displayed in the casino beginning in October, the images feature dozens of legendary entertainers and other pivotal figures and events spanning SAHARA’s seven decades.
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SAHARA Las Vegas is an all-encompassing resort and casino with 1,613 guest rooms and suites in three distinctive towers – including the AAA® Four Diamond Alexandria Tower, more than 95,000 square feet of flexible meeting space, AZILO Ultra Pool, two rooftop pools and a collection of acclaimed restaurants, bars and entertainment venues. The inviting casino occupies 60,000 square feet and features approximately 600 of the latest slot and video poker machines, 50 classic table games, Infinity – a premium gaming lounge, The Poker Room at SAHARA Las Vegas and a sports book operated by global gaming leader, William Hill. An impressive selection of culinary and cocktail offerings includes Bazaar Meat by José Andrés™, named “Best Restaurant in Nevada” by Business Insider; famed Philadelphia sports bar Chickie’s & Pete’s; The Noodle Den from renowned Chef Guoming “Sam” Xin; CASBAR Lounge; Uno Más; Prendi; The Tangier; Zeffer’s and, coming soon, James Beard award-winning Chef Shawn McClain’s Balla. SAHARA Las Vegas is also proud to serve as home to MAGIC MIKE LIVE Las Vegas presented by Channing Tatum. SAHARA Las Vegas players can also enjoy the benefits of an Infinity Rewards membership, a joint loyalty program between SAHARA and its sister property Grand Sierra Resort and Casino Reno, which gives players the opportunity to earn and redeem rewards across both destinations. SAHARA Las Vegas is a minority-owned business certified by the Western Regional Minority Supplier Development Council. For more information, please visit and stay connected on Instagram, Facebook and Twitter.
Erika Pope/Jevaughn Williams
The Vox Agency
[email protected], [email protected]
(702) 249-2977, (702) 334-5537